BEGIN:VCALENDAR VERSION:2.0 PRODID:-//swoogo.com//NONSGML kigkonsult.se iCalcreator 2.41.90// CALSCALE:GREGORIAN UID:33333035-6635-4665-b630-303032626466 BEGIN:VEVENT UID:bcf07fe4f2f61b5db3b780e9bbf6f0d63dabb6fb@swoogo.com DTSTAMP:20260809T230759Z DESCRIPTION:SUMMARY:\n\nColor engages the consumer and can enhance the desi gn of a product. Focusing simultaneously on aesthetics\, functionality\, a nd color efficiency while understanding the process that the materials wil l go through can heighten shelf impact and differentiate your brand.  \n\n WHO SHOULD ATTEND:\n\nDesigners\, Marketers\, and Brand Managers Engaged i n Product Development.\n\nWHAT YOU WILL LEARN:\n\nSelecting colors\, mater ials\, and finishes has a tremendous impact on the overall appeal of a pro duct. To get the best results you need to choose the right colors and fini shes. This presentation will explore strategies for choosing the best colo rs\, materials\, and finishes for your design. It will also discuss strate gies for incorporating recycled and/or bio-based materials without comprom ising appeal or performance.\n\n * OPTIMIZING THE APPEAL OF YOUR PRODUCT VI A COLOR AND DESIGN: \n\n * Learning how to choose the right colors\, materi als\, and finishes to optimize your overall design.\n * Understanding how color and finishes impact consumer choices.\n\n * IDENTIFYING WHAT COLOR ME ANS IN DIFFERENT REGIONS: \n\n * Discovering how consumer preferences for c olor can vary across industries and regions.\n * Strategies for researchin g market channels\, i.e.\, store type/demographic or e-commerce.\n\n * MATE RIAL AND COLOR SELECTION: \n\n * Making resin choices work to your advantag e.\n * Choose the right color for your material.\n\n * EFFECTS AND MATERIAL FINISHES: \n\n * Gloss\, metallic\, matte finish\, texture.\n * Color-chan ging effects.\n * How to convey sustainability\, longevity\, and luxury.\n \n * CHOOSING A PROCESS: \n\n * How injection molding\, blow molding\, compr ession molding\, and roto molding impact color and effect choices.\n\n * FU LL-SERVICE COLOR AND PART DESIGN: \n\n * Leveraging prototype renderings an d physical parts.\n * Insights into high-level colors\, materials\, and fi nishes.\n\nHOW AVIENT CAN HELP:\n\nThese are the services that can support each of the color and design strategies.\n\n * COLORWORKS™ DESIGN & TECHNO LOGY CENTERS: \n\n * Global locations and color material and finish experti se.\n * Co-collaboration.\n * Onsite rapid color matching in custom molds. \n\n * COLORFORWARD™: \n\n * Global color direction and expertise.\n\n * AVIE NT DESIGN: \n\n * Material decisions and selection support.\n * Industrial design insight and analysis. DTSTART:20240507T170000Z DTEND:20240507T170000Z LAST-MODIFIED:20260809T230759Z LOCATION: SEQUENCE:0 STATUS:CONFIRMED SUMMARY:Optimizing Product Appeal Through Color and Design TRANSP:OPAQUE X-ALT-DESC;FMTTYPE=text/html:

Summary:

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Color engages the cons umer and can enhance the design of a product. Focusing simultaneously on a esthetics\, functionality\, and color efficiency while understanding the p rocess that the materials will go through can heighten shelf impact and di fferentiate your brand.  

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Who should attend:

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Designe rs\, Marketers\, and Brand Managers Engaged in Product Development.

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What you will learn:

\n\n

Selecting colors\, materials\, and f inishes has a tremendous impact on the overall appeal of a product. To get the best results you need to choose the right colors and finishes. This p resentation will explore strategies for choosing the best colors\, materia ls\, and finishes for your design. It will also discuss strategies for inc orporating recycled and/or bio-based materials without compromising appeal or performance.

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  1. Optimizing the Appeal of Your Prod uct via Color and Design:\n\n
    2. \n
  2. Identifying What Color Means in Different Region s:\n \n
  3. Material and Color Selection:\n
    4. \n
  4. Effects and Material Finishes:< /strong>\n
    • Gloss\, metallic\, matte finish\, texture.
      • \n
    • Col or-changing effects.
      • \n
    • How to convey sustainability\, longevity\, and luxury.
      • \n
    5. \n
  5. Choosing a Process:\n
  6. How injection molding\, blow molding\, compression molding\, and rot o molding impact color and effect choices.
    7. \n \n
  7. F ull-Service Color and Part Design:\n
    • Leveraging prototype renderings and physical parts.
      • \n
    • Insights into high-level colors\, materials\, and finishes.
      • \n
    8. \n

How Avient can help:

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These are the services that can support each of the color and design strategies.

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  1. ColorWorks™ Design & Technology Centers:\n\n
    • Global locations and color material and finis h expertise.
      • \n
    • Co-collaboration.
      • \n
    • Onsite rapid color matc hing in custom molds.
      • \n
    2. \n
  2. ColorForward™:\n
    • Global color direction and expertise.
      • \n
    3. \n
  3. Avient Design:\n
    • Material decisions and selection sup port.
      • \n
    • Industrial design insight and analysis.
      • \n
    4. \n
BEGIN:VALARM UID:37313535-3830-4038-b239-396330656638 ACTION:DISPLAY DESCRIPTION:SUMMARY:\n\nColor engages the consumer and can enhance the desi gn of a product. Focusing simultaneously on aesthetics\, functionality\, a nd color efficiency while understanding the process that the materials wil l go through can heighten shelf impact and differentiate your brand.  \n\n WHO SHOULD ATTEND:\n\nDesigners\, Marketers\, and Brand Managers Engaged i n Product Development.\n\nWHAT YOU WILL LEARN:\n\nSelecting colors\, mater ials\, and finishes has a tremendous impact on the overall appeal of a pro duct. To get the best results you need to choose the right colors and fini shes. This presentation will explore strategies for choosing the best colo rs\, materials\, and finishes for your design. It will also discuss strate gies for incorporating recycled and/or bio-based materials without comprom ising appeal or performance.\n\n * OPTIMIZING THE APPEAL OF YOUR PRODUCT VI A COLOR AND DESIGN: \n\n * Learning how to choose the right colors\, materi als\, and finishes to optimize your overall design.\n * Understanding how color and finishes impact consumer choices.\n\n * IDENTIFYING WHAT COLOR ME ANS IN DIFFERENT REGIONS: \n\n * Discovering how consumer preferences for c olor can vary across industries and regions.\n * Strategies for researchin g market channels\, i.e.\, store type/demographic or e-commerce.\n\n * MATE RIAL AND COLOR SELECTION: \n\n * Making resin choices work to your advantag e.\n * Choose the right color for your material.\n\n * EFFECTS AND MATERIAL FINISHES: \n\n * Gloss\, metallic\, matte finish\, texture.\n * Color-chan ging effects.\n * How to convey sustainability\, longevity\, and luxury.\n \n * CHOOSING A PROCESS: \n\n * How injection molding\, blow molding\, compr ession molding\, and roto molding impact color and effect choices.\n\n * FU LL-SERVICE COLOR AND PART DESIGN: \n\n * Leveraging prototype renderings an d physical parts.\n * Insights into high-level colors\, materials\, and fi nishes.\n\nHOW AVIENT CAN HELP:\n\nThese are the services that can support each of the color and design strategies.\n\n * COLORWORKS™ DESIGN & TECHNO LOGY CENTERS: \n\n * Global locations and color material and finish experti se.\n * Co-collaboration.\n * Onsite rapid color matching in custom molds. \n\n * COLORFORWARD™: \n\n * Global color direction and expertise.\n\n * AVIE NT DESIGN: \n\n * Material decisions and selection support.\n * Industrial design insight and analysis. TRIGGER:-PT15M END:VALARM END:VEVENT END:VCALENDAR