Summary:
Color engages the consumer and can enhance the design of a product. Focusing simultaneously on aesthetics, functionality, and color efficiency while understanding the process that the materials will go through can heighten shelf impact and differentiate your brand.
Who should attend:
Designers, Marketers, and Brand Managers Engaged in Product Development.
What you will learn:
Selecting colors, materials, and finishes has a tremendous impact on the overall appeal of a product. To get the best results you need to choose the right colors and finishes. This presentation will explore strategies for choosing the best colors, materials, and finishes for your design. It will also discuss strategies for incorporating recycled and/or bio-based materials without compromising appeal or performance.
- Optimizing the Appeal of Your Product via Color and Design:
- Learning how to choose the right colors, materials, and finishes to optimize your overall design.
- Understanding how color and finishes impact consumer choices.
- Identifying What Color Means in Different Regions:
- Discovering how consumer preferences for color can vary across industries and regions.
- Strategies for researching market channels, i.e., store type/demographic or e-commerce.
- Material and Color Selection:
- Making resin choices work to your advantage.
- Choose the right color for your material.
- Effects and Material Finishes:
- Gloss, metallic, matte finish, texture.
- Color-changing effects.
- How to convey sustainability, longevity, and luxury.
- Choosing a Process:
- How injection molding, blow molding, compression molding, and roto molding impact color and effect choices.
- Full-Service Color and Part Design:
- Leveraging prototype renderings and physical parts.
- Insights into high-level colors, materials, and finishes.
How Avient can help:
These are the services that can support each of the color and design strategies.
- ColorWorks™ Design & Technology Centers:
- Global locations and color material and finish expertise.
- Co-collaboration.
- Onsite rapid color matching in custom molds.
- ColorForward™:
- Global color direction and expertise.
- Avient Design:
- Material decisions and selection support.
- Industrial design insight and analysis.